Built by people who've sent the invoice.
SB is a small, focused software suite — built by a service business, for service businesses. We use it ourselves to track time and bill our own clients.
The market was split between two extremes.
On one side: simple timers built for individual freelancers, with no real billing muscle and no concept of project P&L. On the other: enterprise PSA suites at $50/seat that take three months to onboard and need a full-time admin to maintain.
There wasn't a good answer for the small service business that needs retainers, real margin reporting, and automated dunning — but doesn't have a CFO, a Salesforce instance, or the budget to pay $50 per seat.
So we built one — and then we built it as a suite. One SB account, one login, one bill. Start with Time Tracker today; add Project Management and more as you grow. No "AI Pro" tier. No 30-page contract for a five-person team.
Three rules we keep coming back to.
Honest copy.
If a feature has a target, we name the quarter; if it doesn't yet, we say "in development" — not "coming soon" or "available on Pro+." When we compete well with Harvest, we say so. When Harvest is still ahead, we say that too.
Plans drawn at the obvious lines.
We hate tier shenanigans — Lite / Pro / Business / Enterprise, with the feature you actually need always one tier above where you are. So we drew the lines where they make sense: Track if you only need timesheets, Bill if you bill clients. No feature is gated for upsell — only for a simpler product experience.
Built for the owner who sends the invoice.
Every feature gets a dogfood test: would the owner of a six-person business, on a Friday at 4pm, find this clearer or more annoying than the alternative? If it's more annoying, we don't ship it.